H.266/VVC Video Compression Standard Debuts, Claimed to Cut Streaming Data Use by Half Even on 4K, 8K Videos

A new video compression standard, called H.266/Versatile Video Coding (VVC), has been developed to offer around 50 percent data efficiency is streaming videos. It is touted to have been built in a collaboration with companies including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony.