Bigg Boss OTT has broken a new record for JioCinema, garnering 10 crore unique viewers and 3,000 crore minutes of watch time. With these numbers, the reality show has gained the highest viewership for a live-streamed event in India — excluding sporting events like IPL, which parent company Viacom18 nabbed from Disney+ Hotstar from 2023 onwards. The content was made …
