On page optimization
On page optimization is one of the basic step to search engine optimization and best SEO techniques.
These factors work on the page of your website to improve your search engine rankings. These factors can be controlled by the webmaster or by the coding of the page.
On page optimization is an important component of SEO. Without it, it’s difficult for your website to get noticed.
Below I’ve listed some of the important On page SEO Strategies:
- Proper content on the Page:The content written for your website should be unique and relevant. Search Engines look for this only.
‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. - Heading Tags:The headings of the page are created with <hn> tag, where n is a number between 1 to 6. Generally, there are 6 fonts used for heading. You should use tags such as h2, h3, and h4 to highlight your headings, sub headings.
Your h1 tag is used only once, which is your title. Also, don’t use h2 or h3 tags too frequently as Google may penalize you for doing a negative SEO practice.
For example:
<h1>Heading</h1> - Title Tags:It is an HTML tag which is used to define the text or the title of the search listings which is on the top of Web browser. The title should be accurate and should give a brief of the page’s content. It should not exceed 65 characters. The tag is very essential to each and every website and it’s web pages, and each webpage should have a different Title tag. Title tags play a very vital role in optimizing your page in search engines.
Code Sample:
- <head>
- <title>Example Title</title>
- </head>
- URL Structure:Another important aspect in Search Engine Optimization is that the URL structure should contain the main keywords. Keep your URL short, self descriptive and rich with keywords.
- Meta Description Tag:The Meta description tag is intended to be a brief description of your site or page’s content which can be used by the search engines. You should add unique and relevant meta description related to the post. In Meta description, you should use related keywords to your website. The character length of the description should not be more than 150 characters including spaces. The Meta description should be such that it gains more and more CTR (Click through rate). The Meta description tag is like:
<meta name=”description” content=”Brief description of the contents of your page.”/>
- Keyword Density:It is defined as the percentage of keywords or keyword phrase that appears on your webpage. A percentage up to 1.5% with mix of LSI keywords is ideal.
Try using your main keywords in once in first paragraph and then in last. Use font style like bold, italic and underline to highlight.
let us see what Matt Cutts say about Keyword Density:
- XML Sitemap:It is always advisable to have an XML Sitemap as it permits a Search Engine crawler to index the list of URLs for a website. A XML file contains only 50,000 URLs and size must not be larger than 10 MB.
- Proper HTML and CSS Validation:It is essential to have a good HTML and CSS validation done for your websites, to enhance the UI for any visitor coming to your website. A website with good HTML and CSS validation will eradicate all the bugs and glitches, thereby enhancing the experience of the user.
- Alt Tags:To increase the ranking of the web page, it is essential to attract traffic through images by using the correct and relevant Alt tags for specific keywords. Include targeted keywords in the image alt text and image name. The images makes the blogs more interesting. Try to look out for small to medium size image and bigger images will slow down your speed.
- Internal Linking Strategy:Internal linking strategy defines that the web pages of any website should be properly interlinked with each other. The linking should be done wherever it is required so that the Search Engines does not spam it. The major pages of your website should be linked with the homepage. Moreover, You can also link your related blogs from your blog to send extra traffic and increase page rank. But don’t overdo it.
Off Page optimization
- Using local listing services makes you more visible
Google Places, Yahoo and Bing are the three largest local listing services that every entrepreneur should know
about.
When you register to Google Places, your business could be easily found in Google searches and it is also visible in Google Maps. This means that more people will get to see your business and become potential clients. Yahoo! Local and Bing host similar services – big databases with businesses worldwide.
Find other large listings and submit your business online, the link to your website becomes known as a “backlink” which makes Google think it’s more important – improving your organic SEO.
Customers are now also using more of their mobile to find the best local businesses so you’ll need to double-ensure your website is mobile friendly!
- Using social media platforms introduces you to new customers
Facebook, Twitter, Instagram and LinkedIn are only a few of the social media platforms which you can use for marketing your business. Below is a graph showing the statistics of social media usage with Facebook in the lead.
Being the most used platform nowadays, Facebook marketing is a big deal for business people. You can make a business page and attract followers or you can make a group wherein you can add potential clients.
- Writing articles and blogs drives traffic to your website
Blogging is of great help when you want to connect with people and show them what you have to offer. Topics that people also search in search engines such as Google and Bing drive trafic to your website. Be consistent and write blogs on your website that relate to your customer demographic.
- Create Videos for visibility
The growth of video marketing has taken a huge leap in the last year. In 2018 alone the number of hours of watched videos is 3.25billion. Thousands of videos have garnered over 1 billion views. Essentially, the audience is there – so create relevant videos that match the service you offer and provide quality content. Post various videos regularly so that you become visible on search results.
Below are some video content tips by Think Video that we found useful:
- Build organic SEO
Search Engine Optimization, particularly when it is organic search like Google is one of your biggest tools when it comes to fighting for a good search position. Great and catchy titles/headlines are needed for good SEO. Think of a relevant title which will make readers curious and lead them click the link.
Meta tags and keywords are also essential because they will be shown in search engines. It is important to have the keywords present in your meta descriptions as well.
- Press Releases for media
There are different kinds of press releases. You have the radio, television and print media. Why not use them to your advantage?
Let’s say that something worthy of press recognition is happening in your business? Why not let a journalist about it by sending them a press release. Let people know that your business has the potential and credibility and that they can trust you. See some more tips on engaging media here: How to effectively PR Pitch.
- Be a Part of Relevant Online Groups and Communities
Look for online groups and communities which are relevant or similar to your business. Being a part of the said groups can help you find clients and people who are looking for the services that you offer. Be specific in your niche.
People join online communities for a variety of reasons including:
- Form Email Marketing Relationship with Customers
In order for a customer to accept you emailing them through your newsletter, you have to offer something valuable to people for free. Yes, free. Perhaps information? content? Something of value to them. In exchange for this, they will provide you with their email address to sign up for your website or your newsletter.
After collecting emails, build a relationship with your customers. Do not hard sell your products – they will visit your website if they’re interested. Simply build a positive relationship by engaging them with valuable content.
- Register with valuable review sites like TripAdvisor
Register your business on review sites and websites that have high traffic like TripAdvisor which has over 570 million reviews from all over the world and 455 million unique visitors. This will allow you to become part of a wide stream of businesses around the globe. People visit these sites to find businesses and places which suit the needs and services that they are looking for, while also providing an authoritative backlink to Google for you (this means that Google thinks you’re more important, as you’re listed on this site!
When you are registered to the site, you are allowing your business to be shown in search results, thus, attracting customers.
- Collaboration and Partnerships allow you to leverage off another brands audience
Look for bloggers who are in the same niche as you are and contact them for a cross-collaboration or partnership.
A collaboration is being partnered with other brands which allow them to cross-promote each other. One example of a successful partnership was the one between GoPro and Red Bull. Red Bull and Go Pro joined forces on a multi-year global partnership which included product innovation and content production. Red Bull in exchange received equity in GoPro and GoPro became RedBull’s exclusive provider for technology imaging.
- Avoid Spamming
It is widely known in the online marketing world that posting regularly will increase your ranking. Google and associated search engines have become much smarter over the last few years and will boot or “punish” you in your ranking for content that is not valuable. Avoid this at all costs.
- Social media giveaways
People flock to giveaways. Come up with a clever giveaway that engages your customers with your social media profiles.
- Attend webinars online
Because of the rising status of online marketing and jobs, professionals hold online conferences. Sponge in as much information as you can. TED Talks is the most popular site to visit for different kinds of seminars and SEMrush also holds some great webinars.
- Market your links through your Email Signature
Place links including social media in your email signature. Be very consistent with this because you are handling and talking to clients on a daily basis. This will serve as your digital brochure for your business.
In order to create a strong email signature write 3 to 4 lines of text, include an image, link in your socials.
- Use high res content photos and other types of multimedia
Photos and GIFs are great multimedia’s for platforms such as Instagram, Pinterest, Tumblr and Flickr. Post pictures of your business and use relevant hashtags. Hashtags are a great help in driving traffic to your profile.
- Keep your branding consistent – create a good logo and sharp designs
The overall look of your website/products and branding is also an integral part in retaining customers. Imagine yourself visiting a website with unprofessional content. You’ll lose interest and leave so before you engage in driving traffic to your website, ensure your designs are sharp, your logo is memorable and your branding is consistent.
- Become a Guest Blogger to leverage off other audiences
Be a guest blogger for different websites and provide quality content for their audiences. This will provide a backlink to your website which will assist with your organic SEO, and will also allow their audiences to get to know your brand. Meanwhile you’re providing good content for the website your writing for so it’s a win-win!
It is very essential to find the right bloggers/influencers when you want to market your business well. Phlanx has over 100,000 influencers you can directly contact.
Here is an infographic you can use which outlines other ways of working with bloggers and influencers:
- Leave Comments on other peoples blogs
Make friends and acquaintances with bloggers who write in the same niche as you. Build a relationship with them by providing valuable feedback on their content and at the same time, leave a link or talk about what you offer also.
Your comments will be seen by their audience and once again – allows Google to see you’re interacting. This raises your credibility level with the search engine.
- Answer Questions in Forums
People love using forums for tips and tricks. Answering other people’s queries on forum’s like Warrior Forum will help you engage with them and begin a connection with potential clients. Once again this also proves to search engines that your brand is one that is engaging and worth pushing you up with your ranking.
- Publish Posts to Google Plus
While other social media starts are being rampant in the internet world, Google Plus is slowly making its way to climb up and so get in quick and begin posting to Google+!
- Reviews and Testimonials
A review from a third-person or better known as the customer is crucial for a business. One should be able to have as many positive reviews from users. Potential clients usually read reviews and testimonials of a product or service and base their decision from these.